Tuesday, October 24, 2006

Wotif is definately on the hunt

The rumours - first broken by the world beating Canberra Times - are clearly true. Wotif is looking to spend it their cash and capital on acquisitions. Traveltoday quotes COO Robbie Cook as saying that organic growth will now be enough, something I have been saying for a while (extract below). Breaking out of Australia for growth with (to date) just an English language product and limited white-labeling/affiliate engine capability has and always will be a challenge. The Australian market has a number of acquisition opportunities that can bring traffic growth to Wotif. However integration and product differentiation with junior acquired partners will be a huge challenge. Whatever you do, dont say the word synergy.

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