My thoughts in the last 100 posts have been mostly around branding and loyalty in community and page view based models (so called Travel 2.0) and in the Generation Y consumer:
- First broke down online travel into three phases - "Find me a cheap ticket", "help me with a hotel recommendation" and now "what do I do next";
- Then looked at the concept of building and maintain scale in these services. While the costs of market entry are much lower than for retailers, the burden of innovation to retain loyalty i higher;
- Next discussed whether or not there was a "middle ground"in response to comments from Ian McCaig of Lastminute.com; and
- Finally, looked at loyally in Generation Y comparing three styles of branding - Revlon branding, Harry Potter branding and Night Club branding.
- offered a bit of advice to airlines that may or may not be low cost any more and those trying to run non-airline brands;
- introduced guest editor Mike Potts of e-interactive who put up a number of stories (here, here and here for example). I asked for others to come forward (with no response);
- proved that I am going soft in 2007 by giving snaps Lonely Planet and defending Qantas;
- saw the dead rise with Ryanair and Expedia cutting a deal for Expedia to take over the Ryanair Hotels business;
- watched the battle in China is being won by ctrip as eLong lost a CEO and went back into the red;
- helped spread the tech meme of the T-list with a small start then see it explode into an overwhelming number of links;
- started a vicious rumour about Amadeus in France;
- wondered why pilots were suddenly drinking more than usual (and then trying to stumble into the cockpit);
- of course it would not be the BOOT without random animals with a story on rampaging rabbits in Milan; and
- finally - gave the wife a moment to scream for the sanctity of the hills of Tuscany.
always comes down the the woman behind the man, hence the term
"putting te Boot in"
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