Tim Hughes puts the boot into the highs and lows of the online travel business (with an Australasian/Asian bias) with some blogging about consuming and loving travel thrown in.
Wednesday, November 15, 2006
Sidestep believes in RealTravel
Clearly the Travelpost.com deal we discussed early this week was only the beginning of Sidestep re-inventing itself. Today we have news that Sidestep will take a feed of blog and user generated content from RealTravel. These are both great moves by Sidestep. A comparative shopping engine cannot build loyalty the same way a full service provider can - by definition. Deep content not only helps counter this but should also increase traffic from SEM and SEO activity.
Posted by Tim Hughes at 09:02
Labels: boom, meta-search
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