Wednesday, November 15, 2006

Sidestep believes in RealTravel

Clearly the deal we discussed early this week was only the beginning of Sidestep re-inventing itself. Today we have news that Sidestep will take a feed of blog and user generated content from RealTravel. These are both great moves by Sidestep. A comparative shopping engine cannot build loyalty the same way a full service provider can - by definition. Deep content not only helps counter this but should also increase traffic from SEM and SEO activity.

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