Tuesday, March 16, 2010

BOOT to present at ad:tech March 17 in Sydney

UPDATE and reminder: The BOOT will be presenting today (March 17) at ad:tech Sydney (Convention centre in Darling Harbour). Details of the session are below. Will be tweeting via #ATSYD. It is the last session of the day but promises to be a good one. See you there.

ad:tech Sydney is on this year March 16 & 17. The BOOT will be presenting on March 17 at a session titled.

What Is The Impact Of Social Content On e-Commerce?

Bullets are:
  • What role do social objects and search play in the online purchasing decision?
  • How can you harness social content to benefit e-commerce outcomes?
  • What impact does social media have in powering conversion rates and increasing sales?
Other panellists include
  • Tim O'Neill, Joint Managing Director, Reactive
  • Mike Hickinbotham, Social Media Senior Advisor, Telstra
  • Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services
  • Dan Ferguson, Online Channel Manager, General Pants
Here is the rest of the schedule.

Let me know if you are attending and

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