Friday, July 20, 2007

Quicky on fare comparisons for FastCompany

With Red Herring and Business 2.0 near death we turn to Fast Company to try an keep us up to date with the business side of the new economy. Here is a quick snippet from them on the new trends in fare tracking. In this brief piece FC tries to sum up the differences and value propositions of, and recently boosted by $2.3mm in funding Yapta. Interesting and quick read.


Stephen A. Joyce said...

Interesting article. It seems to me that, although the process for comparing fares is being simplified, the bottom line is that the market for fares is still contrived. I used Farecast recently to compare airfares to Kuala Lumpur, Malaysia. The results, drawn from various airline sites and OTAs, resulted in a variance of only a couple hundred dollars and when I actually went to book the flight, I found the top 10 results to be "unavailable". It seems to me that when all the water is being drawn from the same well, the variety of results are going to be very limited. Don't get me wrong, I think the price comparisons are important, but I think that until there are some realistic market forces acting on airfares, they are going to be very limited in their scope of effectiveness.

Tim Hughes said...

Thanks for the good insight Stephen