Sunday, June 18, 2006

Readyrooms - the little things are critical to success

Basic tenet of online retail - not just travel - is to get your URL to work properly. Qantas took a long time to launch an online hotel play and has spent a fortune offline telling us how ReadyRooms was the perfect choice for consumers. Strangely the URL does not go to the site homepage. It does not even contain an automatic re-direct. At the time of this post it was a blank page with the sentence "For click here". Open Note to Qantas - the best un-kept secret to online travel is for the URL to go to your home page so that customers can find you easily. Side Note to Qantas - even fixing the link may not be enough.

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