SMINTair - Smoker's International Airways. This has to be a joke...please be a joke

Not sure I am reporting a funny, mad anecdote or falling for a scam but here is a link to SMINTair's website. While we have seen business class only airlines and low cost bucket shop airlines, SMINTair's claim to fame is to be the only all smoking airline. They claim to be on track in applying for a licence but also have a lot of jobs to fill. Here is their main promise to customers

As the World's first airline re-allowing their guests to smoke, SMINTAIR is entering many uncovered niches in aviation, designed to give the traveller maximum pleasure out of their flight experience. SMINTAIR spends more than three times the amount usually invested on passenger's nourishment. Signature recipes created by internationally renowned chefs will make each meal a feast. Charming and beautiful flight attendants in uniforms designed by famous couturiers are there to take the very best care of you. Every two years, a new designer will be elected to keep the uniform design á la mode. SMINTAIR is currently talking to potential sponsors offering luxurious merchandise. Everything from caviar to clothes and smoker's utensils to jewellery will be offered for free consumption or at special duty free prices during our flights. Main sponsors will also be able to host events aboard our third aircraft, displaying their latest fashion or merchandise, thus taking SMINTAIR in-flight entertainment and service to new levels.

Has to be a hoax. Please let this be a hoax. On my knees praying that this is a joke.