Wednesday, July 25, 2007
The Internet in a tube map
Japanese based design agency iA have put out what they call a "Web Trend Map". Using the eye catching mechanism of a tube/subway map they try to visually track the "200 most successful websites on the web, ordered by category, proximity, success, popularity and perspective". Can't see how this improves your thinking or planning but sure is interesting to look at and worth a few minutes of your time. As it comes out of Japan it has a much more global feel than any other trend documents that I have seen. Travel companies Expedia and Rakuten get a mention. Unclear why Rakuten gets a mention but the equally large Booking.com and Hotels.com do not but who cares as it is fun to look at anyway.