First affiliate white label deal for Wotif has just gone live on the ninemsn travel channel (Australian joint venture version of Microsoft's msn and the largest portal). They announced it a few months ago and how it is up and running. Ninemsn has traditionally avoided all attempts to do revenue share deals, traditionally asking for large up-front financial commitments. If this is the case here then this is likely to be the largest single marketing spend by Wotif. If there is a revenue share component it will be the first time that I know of that Wotif has had to build a commission tracking and sharing component to their engine. With a margin of only 10% there is not a lot of money to go around to affiliates compared to the larger margin programs run by Expedia and Octopustravel however RatesToGo has shown that you can still build a strong affiliate program off low margins if the content is good. Either way it is a new marketing approach and channel for Wotif.
I like the integration on the ninemsn travel page, however if I was Wotif I would be unhappy with the widget/engine being below the fold as it lessens the brand impact and if I was ninemsn I would want Wotif to work on a next generation co-branded landing page on the Wotif site to strengthen the ties back to the ninemsn travel channel.