Friday, July 14, 2006
What if you had to spend some marketing money
Wow!. Wotif have announced the spending of marketing money in securing a deal for a co-branded page on ninemsn (Australian version of msn). This is a big step for Wotif. It is simultaneously the first white-label/co-brand affiliate deal that I know about and is one of the first up-front marketing campaigns (ie not direct response). I assume here that ninemsn has not waived it usual up-front changes - they are not famous for revenue share deals. Makes it clear that new channels and marketing campaigns will be part of Wotif's post float strategy.