Thursday, February 05, 2009
Wotif to sponsor Canadian Football Team London City
How is this for a marketing first? An Australian based online travel company buys space on the shirts of a Canadian Football team named after an English city. Wotif.com have announced a sponsorship deal with London City football (Canadian team) that will include logos on the clothing and fan accommodation booking site (LondonCityAway). Not the first time we have discussed sports sponsorship in online trave here at the BOOT. Wotif as a company (up until recently) is not famous for pure brand spent marketing. If you'd ask me to bet on what would be the next brand spend announcment, then sponsoring a Canadian football team would have been a long way down on the list of items that would have got my wager. What do you think? Crazy for an online player to sponsor a football team?