Tuesday, August 26, 2008

TRAVELtech: TripAdvisor China "on its way"

Arthur Hoffman MD Expedia AU/NZ took time to talk through a lot of the non-retail activities of Expedia in Asia Pacific.

The stories have already broken around the launch of localised TripAdvisor products in India and Japan. Hoffman when on to say that TripAdvisor "on its way to build a more local model in China". Will call that a pre-announcement.

He is convinced you need to incorporate content and retail. Not in a community fashion but in a targeted fashion - personalised for the individual consumer. Gave an example of the integration of the SeatGuru airline seat information into the booking path of Egencia (new name for Expedia's corporate travel agency).

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