On the traffic level, the company is now claiming that 250,000 shoppers have used the engine to track flight spending. CEO Tom Romary (ex-Alaskan Airlines, ex- Real Networks) translates this into searches of flights of a value of more than $400mm. On the staffing level, the company has been boasting board numbers with the appointment of David Falter as a Director. Falter is a ex-Cendantite having served as President of Galileo Americas.
Yapta’s meta-search functionality twist is it operates on the site of the supplier rather than its own site. With old school meta-search like Kayak a customer enters in search terms and waits for the results on the Kayak site before being sent to the site of the supplier to book. With Yapta the consumer tags/bookmarks the search combination on the supplier’s site with the Yapta tag. If the price drops Yapta sends an alert to the consumer. Reminds me of recent chat with VibeAgent CEO Adam Healey where he described the web and social networks as “containers” with product based companies like VibeAgent and Yapta providing the applications that sit in the container. To work it requires and download and currently only works on major
Here at the BOOT we will keep a watch on this buzz. Just (I am sure) like the Yapta execs are keeping a watch on the $115mm cheque that Microsoft signed to get their hands on Farecast.