Have been using the post new year break period to clear the BOOT email inbox. The hardest part about running the blog is keeping up with the email I receive. F0llowing from my "too much information" post I have found that I receive a constant trickle of email from travel content/community sites asking me for a review and comment. I touched on my thoughts in this area back in April 2007 when I talked about how to "Build and maintain scale in Travel 2.0". Thought I take this time to add to that post with four quick rules on how to succeed as a travel start up:
1. Content - lots of it
2. Index - a fantastic Google friendly index and expertise in search optimisation
3. Access methods - varying ways and means for consumers to access the content
4. Patience - time (and money) to wait for the traffic to build
Very easy to write much harder to do. What do you think?
Want a little more detail - follow this link.