Here is how they describe his background
This allows Expedia Asia Pac president Henrik Kjellberg to give up the role of interim CEO and get back to his day job(s).
Prior to joining eLong, Guangfu Cui was the Managing Director for FedEx Kinko's China. Under his leadership, Mr. Cui positioned the company as market leader in digital printing industry in China with 16 centers and 300 employees within four years after he joined FedEx Kinko's.
Prior to joining FedEx Kinko's, Guangfu Cui worked for Procter & Gamble China for over 12 years, including two and half years working in the United States. He was instrumental in building Procter & Gamble China's distribution network and retail coverage system.Guangfu Cui is 38 years old, holds an MBA from Kellogg School of Management at Northwestern University and a BA in Law from Peking University.