Following on from my post about Expedia and TripAdvisor "Striking a Deal", Kevin May at Travolution has been hearing rumours that internal talks have broken down (at least in Europe) on how to implement this "deal". As I mentioned in my discussion of the original "deal" this is likely to because of two factors. Firstly each Expedia POS is a separate profit centre to the other and certainly to to TripAdvisor. Meaning that anything one profit centre "gives" to the other without compensation is a lost opportunity in meeting an internal target. Secondly there is a risk on the search engine rankings of Tripadvisor if it casually gives the content gold to Expedia. Can't wait for Kevin to divulge more from his sources.
UPDATE - May 07, Expedia.co.uk will add TripAdvisor review content by "end of 07". That is more than 7 months away so a very strange announcement and does little to calm the rumours of discontent at TripAdvisor over this "deal"