Sidestep believes in RealTravel

Clearly the Travelpost.com deal we discussed early this week was only the beginning of Sidestep re-inventing itself. Today we have news that Sidestep will take a feed of blog and user generated content from RealTravel. These are both great moves by Sidestep. A comparative shopping engine cannot build loyalty the same way a full service provider can - by definition. Deep content not only helps counter this but should also increase traffic from SEM and SEO activity.