Tuesday, November 16, 2010

Google Preview - another day another change in Google search

We are all talking about Google Places as a revolution in search (Tnooz story here). See the above shot where my search results for "Time In Madrid" shows a variety of links with a preview magnifying glass icon next to each link. Hover over a link and a preview appears on the right.

Where Google Places is clearly designed to drive more paid search activity, the Google preview functionality looks better suited to questions/searches that are not highly monetised (like a what time is it question.

The bigger story here is that Google is showing a new and heightened level of change, testing and innovation in their product.

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