Yahoo Finance! (with help from Reuters) is reporting that Expedia shares are up on rumours of a takeover by Google. The source of the rumours is list as Susquehanna Financial Group. Apparently the call volume from clients is off the hook. This comes a couple of days after the announcement of integration between Expedia and Google Maps allowing for instant Expedia hotel bookings on the Google map page. What do you think - an April gag or a real chance that Google wants into Travel in the biggest way possible??
UPDATE -looks like founder and ex-CEO Rich Barton agrees that should be a joke. Quoted in the seattlepi.com as saying that this deal was a "head scratcher" and did not make sense for Google who "does such a good job skimming all of the really high margin profits from the travel media business". I agree.