- the seemingly unstoppable travel boom means that the ad sales teams at these titles can't take the orders fast enough ensuring cash flow that would be attractive to buyers; OR
- industry execs have just stopped reading magazines instead getting all the news they need online.
What do you think - is the industry magazine business a dying one or vibrant and worth billions?
UPDATE - PaidContent is also covering the story. Looks like full sale is most likely. Are saying that 30% of revenue is from online.