"you could even start a long odds bet that Zuji will change its name - at least in AU and NZ"It has taken a while but I have now been proven half right in that long odds bet. News today (from Australian TravelWeekly) that the Zuji NZ business will now be rebranded Travelocity.co.nz. This follows the termination of the New Zealand relationship with Stella. Is the right step and overdue. Even though Zuji Australia boss Pete Smith says there is no intention to change the AU name, I am sure it is only a matter of time.
Monday, December 03, 2007
Zuji is dead. Travelocity Lives (in NZ at least)
Back in August last year we saw a new logo for Zuji in Asia Pacific. Important elements were the Travelocity "stars" and font and change from "powered by Travelocity" to "A Travelocity Company". At the time I said that