Tim Hughes puts the boot into the highs and lows of the online travel business (with an Australasian/Asian bias) with some blogging about consuming and loving travel thrown in.
Thursday, June 28, 2007
Seven hours on the tarmac in seven minutes
Great video circling the web on a passenger's experience standard on the tarmac for seven hours on a Delta flight (video is seven minutes of highlights). First saw the story on Gawker's consumerist site.
There is no excuse - ever - for lying to you customers. It is never good policy but airlines seem to take it as a given that they should. Be it low cost carriers and their secondary airports (remember Ryanair insisting that Hahn is close to Frankfurt) or the hiding of taxes and charges from the price. I remember when I had just started working in the travel business and a road warrior told me a good story - he said that before you get on a flight you are told three lies by an airline. The first "Go to Gate", the second "Boarding now" and the third "Final Call". How often have you seen a sign flashing "Boarding Now" only to go to a gate and see 400 passengers sitting around waiting for Godot.
The consequences of continually lying to customers is to erode loyalty, making shifting between airline brands a given for all customers thereby increasing the marketing spend (and reducing the margin) for the whole industry.
5 comments:
this is VERY funny, they could of driven
Does this mean they get extra FF point for driving around ?
funny? this is my worst nightmare... crying babies and no food!
I'm shocked that Delta would not provide food because "food wasn't meant to be provided on this flight"...
"we weren't meant to be on the tarmac for 7-10 hrs either!!!"
There is no excuse - ever - for lying to you customers. It is never good policy but airlines seem to take it as a given that they should. Be it low cost carriers and their secondary airports (remember Ryanair insisting that Hahn is close to Frankfurt) or the hiding of taxes and charges from the price. I remember when I had just started working in the travel business and a road warrior told me a good story - he said that before you get on a flight you are told three lies by an airline. The first "Go to Gate", the second "Boarding now" and the third "Final Call". How often have you seen a sign flashing "Boarding Now" only to go to a gate and see 400 passengers sitting around waiting for Godot.
The consequences of continually lying to customers is to erode loyalty, making shifting between airline brands a given for all customers thereby increasing the marketing spend (and reducing the margin) for the whole industry.
Great video! You'd think with the security measures in place these days, someone would have come up with some way of getting the plane emptied :)
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