As the names indicate ProductReview is a broad product site (much like PriceGrabber that I commented on earlier) and Hotelscombined is hotel meta-search.
The Hotelscombined product is fighting in the same space in Asia as other meta-search players Bezurk and Sprice.com. They are also happy to take on the big guys - Sidestep & Kayak. They are trying to build a global business from Sydney. Yury tells me that currently 60% of traffic is coming from customers outside of Australia and they hope to raise that to 70% by the end of the year.
But Hotelscombined are more than a me too play. They have taken a different functionality/UI approach than the other players. They are keeping the traffic on their site for longer than the others. The typical meta-search player (if there is such a thing) sends the traffic over to the partner site relatively early in the search - just after the sort order results are displayer. Hotelscombined keeps the traffic for a click or two more. It sends the traffic over after the room type selection has been made.
The result is that they should:
- have a larger number of page views per visitor producing interesting monetisation options; and
- be sending traffic that is more qualified than the typical player and therefore producing higher conversions for partner site.
With their history and expertise expect Hotelscombined to be very aggressive and targeted in paid search. Well done Yury on a great product.