Saturday, August 12, 2006
Integration can work - now the results
Priceline is claiming that it is "number one in Europe and number two globally in online hotel room night sales.". Came off the back of 5 million room nights in the quarter. They made some smart buys in Activehotels and Bookings. But as I said before the secret sauce was effective integration. Finding the balance between maintaining the elements that make the acquired businesses successful by not forcing the synergies. A lesson for others.