BOOT to present at ad:tech March 17 in Sydney

UPDATE and reminder: The BOOT will be presenting today (March 17) at ad:tech Sydney (Convention centre in Darling Harbour). Details of the session are below. Will be tweeting via #ATSYD. It is the last session of the day but promises to be a good one. See you there.

ad:tech Sydney is on this year March 16 & 17. The BOOT will be presenting on March 17 at a session titled.

What Is The Impact Of Social Content On e-Commerce?

Bullets are:

• What role do social objects and search play in the online purchasing decision?
• How can you harness social content to benefit e-commerce outcomes?
• What impact does social media have in powering conversion rates and increasing sales?

Other panellists include

• Tim O'Neill, Joint Managing Director, Reactive
• Mike Hickinbotham, Social Media Senior Advisor, Telstra
• Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services
• Dan Ferguson, Online Channel Manager, General Pants

Here is the rest of the schedule.

Let me know if you are attending and