Finally the BOOT has gotten off the lazy boy relaxation approach to marketing with a ground breaking URL marketing strategy. After battling with GoDaddy for about an hour I managed to secure http://www.thebusinessofonlinetravel.com/. I even manage to figure out how to do a redirect to the blogger address. One day I may even generate the courage to migrate the blog to Wordpress/SquareSpace, host the thing on some dedicated servers and get really serious.
Will be back soon with some posts as well including an Interview with Ram Badrinathan of PhoCusWright, seat reviews for JAL and Cathay business class, a business traveller tip on how to eat on a plane and industry thoughts on branding, meta-search and more