World Nomads on Social Media

I blogged during the last TRAVELtech conference about the inspiring footprints network launched by insurance provider World Nomads. It was an interesting story because of how World Nomads could meet its desire to be a good corporate citizen with the need to grow brand, market presence and conversion. World Nomads General Manager Chris Noble gives even more background to this program and their approach to marketing in social media over at the World Nomads blog in a blog post called Social Media : Wake Up and Smell The Engagement!. I found it an interesting read. You might also.