Saturday, November 08, 2008

Expedia Online Advertising in Australia: Sometimes marketing and IT need to talk to each other

Spotted the following online advertisement on the NRMA website (an Australian AAA company) for Expedia. An automobile website is a perfectly good place for a marketing team to buy for a banner campaign.



But the timing of the ad is no good. Someone in IT scheduled an outage and either forgot to tell the marketing team or it was too late. Here is the landing page from clicking on the ad



Oops! Unfortunate waste of advertising money.

6 comments:

James Hill said...
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Brian said...

Or more likely IT did tell marketing and they didn't listen ... it's not always IT's fault.

Tim Hughes said...

true. As a salesman/pseudo marketing type I tend to blame IT first. Apologies to any offended IT types.

Adam Vance said...

This is quite common with Expedia. Especially if they are marketing a specific offer. The number of times I've clicked on a $699 BKK or $1799 USA banner only to be dumped at the homepage where I then have to hunt for the special in question.

Also given that NRMA now has its own travel operations, its good to see that they still like to send business away from their own website to a competitors. (Its slipped through for years now) It would be similar to webjet permitting travel.com.au banners.

Anonymous said...

With the way these marketing campaigns work - it may or may not make sense for the marketers to turn off the campaigns - IT folks often like to think of everything else being as simple as flicking a switch. Its not always that easy :)

Anonymous said...
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