But the launch here is still a dramatic under-utlisation of a enourmous amount of good quality editorial content. Once a consumer lands on a article/page at BAhighlife.com this is what they can do with it:
- read it;
- email it; or
- bookmark it.
- Share: share with social networking site (digg, facebook, reddit);
- Comment: make comments, join in a conversation about the article;
- Find more: find other related content selected by consumers, from the same author, about the same destination;
- Save: save favourite stories on a profile page or trip plan page;
- Use: use all information gather to build up a trip plan; and
- Book: have contextual links to relevant trip itineraries.
Good start. More needed.