Monday, June 19, 2006
Sensis will not win in the new world with old tactics
The more Sensis tries to pretend it does not think like it's parent Telstra, the more it proves that it does. Gostay.com.au was launched both online and in a delivered to the home directory. That's right millions of expensive old world hard copy books delivered round Australia as part of an online launch. Even better, the deals in the book and the deals online are different. The book deals are little more than a copy and paste from the accommodation section of the yellowpages and the online deal are exactly a copy and paste from AOT's needitnow. So that is a mismatching of online and offline strategy combined with no product differentiation with another player in the market place - sounds like a true Telstra offering.