tag:blogger.com,1999:blog-29875741.post4658703030803659137..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: Secret to Innovation - technology and social movement together. Thoughts from PhoCusWright Innovation SummitTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-29875741.post-22701476248212196632009-11-25T14:38:47.212+11:002009-11-25T14:38:47.212+11:00Hi Tim,
completely agree on your timing comments.
...Hi Tim,<br />completely agree on your timing comments.<br /><br />I think your EveryYou concept will come into it's own timing as well with a big dependancy on the need to be able to understand all the different context's of a person's past travel behaviour/consumption/review and how they relate to the multiple different types of contexts that might simultaneously exist today.<br /><br />We've seen millions of reviews shared that don't always answer the specifics of that context. Semantics can be used to extract context but even with, some will never give a clear sense of context.<br /><br />It's a very interesting time to be building socially leveraged technologies integrated to product that will hopefully build towards that specific recommendation of one.<br /><br />@DanG love the quote - agree elegant tools/apps do all the technical stuff unnoticed in the background leaving the user experience seeming very simple.<br /><br />Personally, sharing a few iconic Australian reds with Anna, Gene, Phil, Chris and yourself was a highlight of the trip for us too, cheers.Carl Jacksonhttp://www.tourabout.comnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-39810855289343033262009-11-23T09:04:25.341+11:002009-11-23T09:04:25.341+11:00@Anna P - fantastic to meet you too. Our evening ...@Anna P - fantastic to meet you too. Our evening wine session with the tourabout team, you, Gene, Phil and others was also a highlight for me. I am writing a post on the three approaches to recommendation based search including Gliider. More on that v.soon<br /><br />TimTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-23976609424317467742009-11-22T01:07:22.748+11:002009-11-22T01:07:22.748+11:00One of many positive outcomes of the Phocuswright ...One of many positive outcomes of the Phocuswright conference was meeting you Tim and discovering The BOOT (how could I have missed it before?<br /><br />Timing IS everything. And D's point in the comments about technology being boring is also true. First there has to be a critical mass of people with a similar pain that "the innovation" easily relieves; the underlying technology should be sufficiently well used by many that there are no perceived barriers to its adoption by the few; and ideally the "network effect" should apply - early users benefit by recruiting others. <br /><br />That's why Gliider's position as a finalist at the Phocuswright Innovation Summit is appropriate. They are solving a universal problem - whose bookmarks are not a mess? and the bookmarking technology itself is so very 1.0 and ugly; Gliider uses drag and drop functionality that millions take for granted; it applies a viral component (everyone likes to be the first to discover something that might either benefit or impress peers).<br /><br />Timing for our EveryYou concept is improving rapidly - there's pain the the marketplace - but, until a critical mass of consumers know that content could be so deeply relevant and until it's easy to implement and produces such wow results that the experience is shared, it will struggle. But it will happen ......Anna Pollockhttp://www.desticorp.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-47135159386750343282009-11-21T03:13:43.767+11:002009-11-21T03:13:43.767+11:00@Dan G - perfect quote - thanks@Dan G - perfect quote - thanksTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-82083080955926101062009-11-20T19:27:47.549+11:002009-11-20T19:27:47.549+11:00Clay Shirky has a geat quote on this: "these ...Clay Shirky has a geat quote on this: "these tools [network technologies - mobile, twitter etc] don't get socially interesting until they get technologically boring." <br /><br />http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.htmlDan G.noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-58110871317625287212009-11-20T09:18:52.608+11:002009-11-20T09:18:52.608+11:00It seems to be more critical in online travel than...It seems to be more critical in online travel than in many other fields. Turns out the totally non-innovative OTA's are surviving the longest.<br /><br />Anyway - its true in every business. People want their change managed. Big leaps rarely happen.Places to Visit in Coloradohttp://www.tripcart.com/usa-regions/Eastern-Colorado-Wyoming-Rockies,Places-to-Visit.aspxnoreply@blogger.com