tag:blogger.com,1999:blog-29875741.post4237474634293103896..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: Content, content everywhere but who is getting the trafficTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-29875741.post-28452436928812336102008-08-19T12:45:00.000+10:002008-08-19T12:45:00.000+10:00@anon question for you as someone who has a networ...@anon question for you as someone who has a network of content site. Can you continue to build this organically. OR - because organic search is so domain name and keyword based do you need to acquire to grow. (whether or not TripAdvisor is successful at integration/post-acquisition management is another matter)Tim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-10370534425121614282008-08-19T11:56:00.000+10:002008-08-19T11:56:00.000+10:00We've successfully developed a content network of ...We've successfully developed a content network of 10 travel content websites and growing (self funded) that generates over 2 million users per month. <BR/>It take times time, plenty of hard work, many talented people, and for us not following the hype like so many web 2.0 companies do. <BR/><BR/>Going forward it will be much more difficult to gain the easy organic search traffic since everyone is doing it also Google places preference to specialized sites, keyword domains, and such. <BR/><BR/>I've kept an eye on Tripadvisor's purchases over the past year and for the most part their performance seems to level off after begin aquired. wonder why?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-30525434406514359812008-04-05T07:44:00.000+11:002008-04-05T07:44:00.000+11:00hey Gil,Nice turn-around with traffic. We are a Ja...hey Gil,<BR/>Nice turn-around with traffic. We are a Jamaican based UGC travel site in its final stages of developement. Any advice as to how we can market our site to visitors and/or potential visitors to the Island?<BR/><BR/>ThanksAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-7469504606071597252008-03-27T05:07:00.000+11:002008-03-27T05:07:00.000+11:00Here is another take on the 'too much of content' ...Here is another take on the 'too much of content' debate. More content is critical to getting SEO traffic, so the business does demand it. But overdose of content is a real issue for users now (eg. 281 reviews for a hotel is clear overdose). An approach to help users navigate this content is to build 'tools' that help users extract the right content for the relevant purpose. A 'wizard' like tool engine that helps users find travel solutions using the underlying content and the underlying intelligence buried in the content, is probably the next step.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-32476059814791779622008-03-11T08:40:00.000+11:002008-03-11T08:40:00.000+11:00Great post.A complete guess, but I reckon 85%+ of ...Great post.<BR/><BR/>A complete guess, but I reckon 85%+ of my traffic comes from long tail keywords.<BR/><BR/>I'm not sure I agree that too much information as bad, but I think what is more worringly is the amount of in-accurate information for travellers.<BR/><BR/>I found through my own recent trend tests that write too much, you'll find participation drops, traffic increases so it's getting the ratio right.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-19517593996854820162008-03-06T03:31:00.000+11:002008-03-06T03:31:00.000+11:00At www.triptouch.com we take a unique approach of ...At www.triptouch.com we take a unique approach of a personalized location based travel homepage.<BR/> <BR/>Our goal is to create a useful tool for travellers during their trip. <BR/>We've built our sevice especially for independent travellers with relatively long and flexible trips.<BR/><BR/>Our concept is to create a personalized travel homepage, that lets you get updated information, services and community features wherever you go.<BR/>We cover more about 4,000 destinations worldwide. <BR/>We aggregate and integrate content from sites like Wikitravel, eventful, eventfinder, Google maps, Kayak, HostelWorld and more.<BR/>Traffic is building- only 3 months from launching we get about 350,000 monthly page views.Anonymoushttps://www.blogger.com/profile/09406980252814901844noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-51647355197162088522008-03-05T10:44:00.000+11:002008-03-05T10:44:00.000+11:00wow what a come back lots of words and captures we...wow what a come back <BR/><BR/>lots of words and captures <BR/><BR/>welcome back to bloglandAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-934117394242229272008-03-04T22:38:00.000+11:002008-03-04T22:38:00.000+11:00Here's another "rule" I'd like to add to your list...Here's another "rule" I'd like to add to your list: <BR/><BR/>"Creating user ownership"<BR/><BR/>It seems to me increasingly important for users to feel a sense of ownership of the sites they are contributing to. After all, why spend hours contributing your expert knowledge when you are just contributing to someone else's bottom line?<BR/><BR/>When the internet was a novelty (and it is still is for many) this was less of an issue, but increasingly people are becoming picky about where they spend their time. Users who feel like a site is rewarding them for their efforts will be more likely to return. One obvious way this can be done is by allowing them to share in the site's revenue, for instance through ad revenue sharing programs or by offering bounties. Some examples of this would be <A HREF="http://matadortravel.com/" REL="nofollow">Matador Travel</A>, which pays writers to write about specified topics or, closer to my heart, our site <A HREF="http://www.travellerspoint.com" REL="nofollow">Travellerspoint</A>, which shares ad revenue from the travel guide among the contributing writers. <BR/><BR/>Of course there are many other ways a site can create a sense of ownership; soliciting user feedback, running competitions, engaging members in routine site tasks. Anything to make the users realise they are what really makes the site tick.Anonymousnoreply@blogger.com