tag:blogger.com,1999:blog-29875741.post8792523426928605134..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: Google, the travel verticial and Claire HattonTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-29875741.post-31880985643789060442007-05-26T11:32:00.000+10:002007-05-26T11:32:00.000+10:00Spam is the great mystery of online marketing. Non...Spam is the great mystery of online marketing. None of us understand why anyone would click on a spam generated message (email, blog, site, paid search) but somehow and somewhere people are making millions off it. The battle against spam will always been the greatest challenges for search (be it general like Google or targeted like Technorati) but that battle is just a subset of the main aim/target of any search engine - relevance. Finding the most relevant answer naturally involves weeding out spam (is that a mixed metaphor or is spam so beyond the meat that it works?) but also much moreTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-65219322042533903772007-05-26T01:48:00.000+10:002007-05-26T01:48:00.000+10:00Claire has her work cut out for her. But one thing...Claire has her work cut out for her. But one thing you pointed out is the one bane in my search for travel blogs on the net. For example, doing a search for news/opinions on my fav vertical travel search, Sidestep, yields tons of blogs that have just SEO/SEM words exactly like you mentioned, “Credit card”, “Interest rates”, “money”, “finance”, etc… In other words just a bunch of spam that really irritates me. Although, contrary to what you say i don’t see how most of those words have anything to do with booking travel online, or travel in general. I mean when it comes to actually finding a landing page for a good travel site, those keywords you had listed really don’t seem to correlate (IMO). I do however like your view. Very interestingAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-23838602265063962462007-05-23T17:05:00.000+10:002007-05-23T17:05:00.000+10:00u go to eateries that close at 1.30pm ?u go to eateries that close at 1.30pm ?Anonymousnoreply@blogger.com