tag:blogger.com,1999:blog-29875741.post7954524610781757622..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: Expedia trialling Wotif display format in AustraliaTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-29875741.post-76933456142400291462012-05-22T14:14:57.007+10:002012-05-22T14:14:57.007+10:00From where I am standing it is interesting to see ...From where I am standing it is interesting to see the different views both on web page design and things like indicating a rack rate. I am not sure what the value is of indicating a rack rate any more given the nowadays freely used "best price guarantee". I think this is what is drawing more attention. However, with the number of sites having this guarantee, I wonder how they in fact guarantee. @ Carl Jackson - I have to agree with you in part because I don't think people really look at rack rate anymore. My experience is people booking online will simply compare advertised rates and book at the lowest price with a business they feel they can trust.Phuket Hotel Explorerhttp://www.thebesthotelsinthailand.com/hotels-phuket.htmlnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-9640733438200554952011-04-07T21:19:32.969+10:002011-04-07T21:19:32.969+10:00Expedia doesn't show rack rate. People also do...Expedia doesn't show rack rate. People also don't believe them.<br /><a href="http://www.armanihoteldubai.org" rel="nofollow"> Armani Hotel Dubai</a>Weather in Dubaihttp://www.weatherindubai.orgnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-37348506962137611182009-12-03T08:58:05.410+11:002009-12-03T08:58:05.410+11:00@Carl - I agree with you on the human perception p...@Carl - I agree with you on the human perception piece. I think there is also a legal angle (partic in Australia). The ACCC has recently issued some guidelines (or maybe even a rule) about the test for availability for a "used to be" rate. Their theory is that we should not be showing rates as "before" or "used to be" unless those rates are actually made available and soldTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-31233543790487059372009-12-02T10:11:45.235+11:002009-12-02T10:11:45.235+11:00I'd say that's why Expedia doesn't sho...I'd say that's why Expedia doesn't show rack rate. People don't believe them anymore.<br /><br />But @steve comments are an interesting example of human perception and one I admit I've also sometimes done in the past but now immediately ignore.<br /><br />When seeing an indicative normal rate I might see a notional value in the discount briefly but pretty quickly discard it knowing I'll never, ever have to pay that rack rate. <br /><br />Aren't we now all so used to seeing the deal price that the old rack rate is irrelevant and should be removed?<br />I'm now just comparing hotel to hotel on the deal price?Carl Jacksonhttp://www.whereto.comnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-10771040638839597362009-11-30T16:41:10.074+11:002009-11-30T16:41:10.074+11:00@Steve - part of me agrees with you. the other pa...@Steve - part of me agrees with you. the other part thinks that hotels use "rack rate" numbers there that no one ever books or sees so their value is just in potentially misleading marketing benefits. Thanks as always for commentTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-8157086517315751082009-11-30T15:36:12.212+11:002009-11-30T15:36:12.212+11:00i notice the expedia version does not have the rac...i notice the expedia version does not have the rack/full rate to the left of the actual rates.<br /><br />i think that is a very important parts of the matrix, at least for me, given the bigger the gap the better deal "i think" im getting.Steve Sherlockhttp://twitter.com/stevesherlocknoreply@blogger.com