tag:blogger.com,1999:blog-29875741.post7072504528385672422..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: "Smarter" Travel search vs profiling and recommending at the PhoCusWright Innovation SummitTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-29875741.post-36329866126349378562009-11-24T11:19:38.244+11:002009-11-24T11:19:38.244+11:00we at linkintrip strongly believe that recomendati...we at linkintrip strongly believe that recomendations together with content and multichannel providers plus score from the users will be a winner factor , just started this week ,great article.Xisco Vicentehttps://www.blogger.com/profile/10505579201030165720noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-53634091806619548892009-11-24T07:22:10.586+11:002009-11-24T07:22:10.586+11:00The biggest thing I've been thinking about is ...The biggest thing I've been thinking about is how solving huge search problems doesn't necessarily lead to traffic. One example: I really liked seeing the "Affinity Shopper" example of solving the "where to go" problem. That's been one that UpTake has been wanting to solve since the company's inception. But because Google doesn't really support this kind of open ended search well, people don't type those queries into the search box. So as a result, its hard to get traffic on "where to go" when everyone starts at Google.<br /><br />I think all these startups need to build a clear acquisition strategy into their plan from the beginning, and many of them don't seem to have a laser focus on that. As far as I can tell, there are only 2 paths to traffic: Google, and Facebook. So you need to have a strategy for both.<br /><br />I liked your comment on focusing on inspiration and I do think all new companies (including UpTake) need to come up with something innovative and fun that captures people imagination. Looking forward to finding these gems out there going forward!Elliott Nghttps://www.blogger.com/profile/15539901044806241839noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-79167447540961381122009-11-21T08:34:11.574+11:002009-11-21T08:34:11.574+11:00Hi Tim,
Was great to meet you at Phocuswright, t...Hi Tim, <br /><br />Was great to meet you at Phocuswright, thanks for the great conversations!<br /><br />At Goby we do agree that a better 'pure search' alone is not enough - however we think it's a necessary first step to get the personalization & recommendation ideas you speak of. We're starting with developing a structured, semantic understanding of the data, and providing an intelligent search on it. Once we have information reliably classified, we can start to develop recommendations - but it's hard to recommend content to someone when you don't know what that content is about. We see Goby evolving from only providing search and into providing recommendations as we learn more about the content and about the user's preferences and desires.<br /><br />Claude - we agree with you about maps - would love to learn more about what you are up to - in the meantime take a look at www.goby.com and see how we're mapping open web content to provide a better travel & free time search experience. Would love your feedback.<br /><br />MarkMark Watkinshttp://www.goby.comnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-49305336798111842142009-11-21T03:15:18.603+11:002009-11-21T03:15:18.603+11:00@hernan f - thanks - great comment@hernan f - thanks - great commentTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-50339946017140159272009-11-20T22:17:19.145+11:002009-11-20T22:17:19.145+11:00Hi Tim,
I see search queries similar to initial q...Hi Tim,<br /><br />I see search queries similar to initial questions of a conversation so I believe that there are some innovating opportunities with human-guided search or live chat search features on travel sites.<br /><br />I haven't seen a live chat button placed next to a search button on a travel site yet but I believe that having human participation to filter search results and/or assist users in providing relevant information would beneficial not only for customer experience but also for business product analysis.<br /><br />Hernan FHernan Fnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-13783703935663663172009-11-19T08:03:09.752+11:002009-11-19T08:03:09.752+11:00@Claude - thanks for the comment - look forward to...@Claude - thanks for the comment - look forward to moreTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-14344639696821874442009-11-19T08:02:18.494+11:002009-11-19T08:02:18.494+11:00Tim,
One way to innovate, it's with map searc...Tim,<br /><br />One way to innovate, it's with map search and map navigation.<br /><br />Thanks Google, who made evangelism about basic Internet map, a second step can be live in a near futur with dedicated search map who can be interfaced with different database.<br /><br />A smart french project are in the pipe.<br /><br />best<br /><br />ClaudeClaudehttp://hotelitour.comnoreply@blogger.com