tag:blogger.com,1999:blog-29875741.post1679370839864746946..comments2024-03-09T20:40:14.660+11:00Comments on The BOOT - The Business of Online Travel: New Expedia.com Logo: its a 21st century thing - I thinkTim Hugheshttp://www.blogger.com/profile/05383381229302650553noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-29875741.post-4649635283556450572010-01-11T14:18:11.541+11:002010-01-11T14:18:11.541+11:00@Kristi - thanks@Kristi - thanksTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-64985250082345210752010-01-11T14:13:00.507+11:002010-01-11T14:13:00.507+11:00Expedia had been running a large advertising campa...Expedia had been running a large advertising campaign supporting the new branding. TVCs have been running across TV (well in New York and Pennsylvania) promoting their hotel choices and new tagline. Interestingly they were the ONLY travel company (supplier or travel agent) advertising on prime time TV that I saw last week. Usually in between a pharma and insurance ad....Kristi https://www.blogger.com/profile/12665037413382274636noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-58428196020101267582010-01-05T08:53:08.062+11:002010-01-05T08:53:08.062+11:00@dennis - it better or else Kayak wins!
The onl...@dennis - it better or else Kayak wins! <br /><br />The online intermediaries old value was customer service, product combination and price management. The new value will be recommendation and customer understanding.Tim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-57399543749575933362010-01-05T01:06:57.703+11:002010-01-05T01:06:57.703+11:00Tim: I thought one of the interesting aspects of t...Tim: I thought one of the interesting aspects of the new Expedia logo is the new tagline, "Where You Book Matters," which they use in the new TV commercials.<br /><br />But, does it?Dennis Schaalhttp://www.tnooz.comnoreply@blogger.comtag:blogger.com,1999:blog-29875741.post-90945525095924624952010-01-04T16:32:18.874+11:002010-01-04T16:32:18.874+11:00@Adam - well spotted. Great comment. Thanks@Adam - well spotted. Great comment. ThanksTim Hugheshttps://www.blogger.com/profile/05383381229302650553noreply@blogger.comtag:blogger.com,1999:blog-29875741.post-81355621786577205522010-01-04T16:28:48.085+11:002010-01-04T16:28:48.085+11:00HNY Tim.
It's interesting that the first comp...HNY Tim.<br /><br />It's interesting that the first company I thought of when I saw the new logo was travel.com.au.<br /><br />http://www.travel.com.au/images/logo.png<br /><br />Hope the link works.<br /><br />All the bestAdamnoreply@blogger.com